What does a startup, green pepper, and 1.8 crore rupees(~$22000) have in common? Our team at Webvendere.
Our client, a farming startup offering farmers innovative farming solutions to make sure their crops have better yield, minimize pest attacks, and get better quality produce. Among the leading providers of high yield green pepper plants in Kerala, Karnataka and Tamilnadu, the client is now expanding the reach pan India with the agri-realty model.
The product being pepper plants and not something that the millennials or gen z actively follows, the target users were farmers right from the beginning. After trying newspaper articles, ads, and Facebook communities the client reached out to us through a referral(referred by our co-working space client. Referral plan works!)
Having little to minimal success trying to sell plants and averaging on around INR3000-5000/day in sales, the client reached out to increase the revenue.
We spent 2 months with the client, trying to understand the product, the target customer, their demographics, the product sales, while trying out the multiple channels we chose as per the marketing plan. YouTube till then, stood out as the odd one out. One of our interns shot a video during our routine farm visits and that gave us a new direction. And YouTube worked!!!
The focus on YouTube turned the tides for the client, bringing in the recognition but not the revenue.
With great effort comes great revenue!
Check out the channel : https://www.youtube.com/@kumbukkalselectionpepper/
After reworking the content creation and ad demographics, YouTube sales just exploded and the sales went from INR 5000/day to INR 50000-80000($600-1000) and a long waitlist for product delivery.
While the client thought no influencer would want to cover such a niche product, the influencer marketing efforts made a much bigger impact than expected. The video now has 250K+ views and counting.
In June 2021, the video ads outage happens on Google Ads, and the revenue takes a hit.
Plan change and we embrace Facebook for ads with a new product variant, while keeping YouTube SEO strong.
The client who was extensively using Facebook is now active on YouTube with plans to build more channels to educate, entertain, the target customer of new opportunities.
The revenue is keeping a steady pace and making it easier for the client. YouTube hacks are now generating good revenue, along with easy branding. Agri-Youtubers are now covering the farm and creating quality content.