A stealth mode fintech app , one collab, one week, and 25% user growth.
The client is a stealth mode fintech startup . We had a person from our team work with them in-house and get things done.
The app then in beta stage and being marketed with Google Ads by the founder, was failing to gain traction with user acquisition. The team was a very small and lean one, with excellent developers, and an experienced founder who had worked with the major corporates across the globe.
When the team focused on building the product, the marketing process took the hit. They acquired some users in the initial stage by sharing the invites across their networks and running Google Ads. That traction fizzled out pretty fast.
Our team first made sure their marketing environment was set up right. Right from the social handles to ads, blog and content, everything was done from scratch.
The marketing plan was set up in such a way that, every visitor could be converted to be a user, and ad campaigns were specific and laser sharp.
Paid ads, email automations, email marketing, blogs, content creation and more, along with optimizing the app usage flow for easy onboarding, after taking user feedback. Things were being set up to take the marketing game forward , even when we were gone.
Then came the influencer collab where we brought in micro influencers from the industry to feature our app. The app feature by one of the influencers happened when the app had around 3000 users registered and zero active users.
After setting up the environment and warming up the marketing process, the user acquisition gathered steam with paid ads and search engine optimization.
In the 2 months of collaboration, the influencer collab brought more than 1200 users in 6 days, for free, and the email automations set up, was nudging inactive users to come back and be active users, to experience the new, updated usage flow, unlike the one they had seen with the unfinished version. This made sure even the random sign ups were gradually moved down the funnel and converted into paid users.
Increased the number of users and boosted the engagement rates of existing inactive users.
Brought the user acquisition costs with more organic marketing channels that were created.
Marketing channels set up for the team to add resources to it, to scale things up.
They now have almost 10000 users and a majority of them being daily active users.